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| Hameed Oyegbade with some of the OAU's ACJ members in Ife on Saturday |
Topic: Traditional Media, New Media and Campus Journalism
Introduction:
In the media world today, things are changing and it’s important that we evolve
with these changes and get acclimatized with the things trending. Individually,
as a student, you need to ask yourself “how do I keep up in today’s media
world?”
What
is Traditional Media?
Traditional
media encompasses newspapers, magazines, radio and television that we are used
to. These forms of communication are the steadfast ways that information
reached the audience for decades.
What
is New Media?
New
media refers to content that is easily accessible via many different forms of
digital media. Most people rely on new media to find their information.
Discuss
Despite
the influence of the mew media, the Traditional media still remains an integral
part in our lives, allowing us to watch what we want, when we want. Therefore,
it’s pertinent that we find and maintain a balance between both types of media.
The traditional media is still effective even though majority of people are
utilizing new media nowadays.
What
is Campus journalism is journalism?
It
is the journalism carried out by university/college students on subjects
relating to campus, published in publications generally only intended for
campus and run by students.
Campus
journalism is defined as “that enjoyable activity of the campus news medium,
collecting, organizing and presenting news, writing editorials, columns,
features, and literary articles, taking pictures, cartooning, proof-reading,
dummying & writing headlines”
Effect
of Traditional and New Media on the campus journalism
As
students, now-a-day, more and most of you use the internet to quickly find
information, at the same time; you still have to use traditional media. On our
phones, you have radios playing, at home you have the television on, watching
the news and in some cases, and you find yourself reading the magazine. Each of
these is a form of traditional media that a campus journalist must employ on a
daily basis.
As
students and campus journalists, it’s important to find that balancing act and
not to strictly choose one over the other, but to weigh all the options, and
find a harmonious mix between both traditional and new media.
Finding
the Equilibrium
The
million dollar question is this – how do we find this equilibrium between a
world of traditional and new media? For starters, although traditional is
important to effectively reach your audience, I highly recommend the new media
to you, which include the facebook, twitter, whatsApp, etc.
Traditional
media tends to be a bit more expensive than new media, but it also has the
ability to give you the real experience of journalism.
If
the ultimate goal of the campus journalism is to train you, the traditional
media is definitely the best way to go but if the goal is to get the message to
the audience within and beyond the campus, then new media is the way to go.
The
influence of new media/business angle
New
media is changing the overall media landscape. New media allows businesses to
target ads more specifically to consumers based on their age, gender, marital
status, etc. It also allows businesses the ability to track what these
consumers are doing and how they end up on your website. All of these reasons
make new media imperative. All-in-all, the key to successful campus journalism
is to have a well-balanced mix of both traditional and new media, utilizing a
mix of the two would be perfect.
Final
Thoughts
When deciding between traditional and new media,
it’s all about finding equilibrium. For certain circumstances, the traditional
media may not be the right choice and new media is while in other situations,
it may be the opposite. As a journalist, while I urge you to explore both sides
of the spectrum, I also like to encourage you to consider my simple analyse,
juxtapose the options and then decide what will work best on OAU campus.
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